This is my second piece for PBS MediaShift, which is again looking at new opportunities for journalists. Although the quotes I got were much less explosive than in the previous piece, I still managed to work in a great anecdote about dropping inappropriate Sarah Palin references into blog posts to drive traffic.

In my first article for our special Beyond Content Farms series, I examined the opportunities available to writers at some of the biggest content farms. Today, I look at jobs covering hyper-local news.
What hyper-local news organizations are aiming for is nothing short of revolutionary: AOL’s two-year-old Patch network and established players like Examiner.com are attempting to recreate a profitable business model for professionally produced local journalism in the digital age. Unlike companies like Demand Media that pump out largely face-less content, the hyper-local sites allow writers to build a name for themselves on one geographic or subject area.
These companies are hiring a lot of journalists in communities all over the U.S., which means more and more people will find jobs in hyper-local news. So what’s it like to work in the new hyper-local journalism space? I spoke with a few writers and editors to learn more.
Going Through a Rough Patch
Jennifer Connic works as editor of the Millburn-Short Hills, N.J. site that’s part of Patch’s expanding hyper-local network. But she bristled at the hyper-local tag. “I think it belittles in some ways the journalism people like me are doing,” she said.
No matter what you call it, the job she is doing is not an easy one, as Connic readily admits. Patch editors are all basically one-woman news organizations. “You’re really the only person who’s running the site,” Connic said. When people have a news tip or there’s breaking news, she said, “I’m the one who gets contacted, I’m the one who has to be on top of that.”
Nearly two years into the job, Connic is still putting in long hours. She had a very difficult spring where, Connic said, “I had a lot of days where I’d get up in the morning and start working and I wouldn’t be done until after midnight.”
Most of that time was spent providing invaluable coverage of how the New Jersey state budget crisis was impacting the Millburn public school system. Well-known media industry reporter Joe Strupp highlighted some other great Patch reporting from Cecelia Smith, the former editor for Darien, CT. She broke a story revealing the criminal history of a candidate running for the town’s First Selectman (similar to the mayor). Smith discovered the candidate had an attempted murder conviction, and he eventually lost the race.
Like most Patch editors, Connic has a degree in journalism and her pay is likely relatively modest (although she declined to give any hard figures for her salary). As Andria Krewson reported on MediaShift, Patch competitor MainStreetConnect pays editors a salary of roughly $40,000 a year. “It is what it is,” sighed the New Jersey transplant, doing her best to adopt the local patois.
Connic was more forthcoming about the pay rates offered her freelancers…
Click here to comment and read about freelancing for Patch, becoming a D.C. English Springer Spaniel Examiner for Examiner.com and, yes, Jello wrestling with Sarah Palin.
Photo credit: brianbutko (via Flickr)
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